European print campaign launching new Barilla sauces with Ricotta cheese (aired in France, Italy, Germany, Spain and Portugal).
Italy has been project leader for the campaign.
Y&R Milan, 2008
Italy has been project leader for the campaign.
Y&R Milan, 2008
RATIONAL: As flowers are the best way to seduce women, the best way to "seduce" pasta are Barilla Sauces.
Personally I consider this campaign a smart way to play with the brand's mandatories (showing the ingredients, appetizing appeal, etc). Definitely nothing special, but, considering the client and the market segment (food and beverage, pure mass market), I am not ashamed of it.
Headline: "Do you want to seduce a Fusillo?"
Baseline: "New ricotta cheese sauce with grilled vegetables. With delicacy you can get everything."
(“Fusillo” is a specific kind of pasta)
The white object in the center of the “flower” is the particular shape in which “Ricotta” cheese is produced in Italy.
Art director: Alberto Berton
Copywriter: Francesco Montella
Photographer/Retouching: Raffaello Benedetti Bra
Baseline: "New ricotta cheese sauce with grilled vegetables. With delicacy you can get everything."
(“Fusillo” is a specific kind of pasta)
The white object in the center of the “flower” is the particular shape in which “Ricotta” cheese is produced in Italy.
Art director: Alberto Berton
Copywriter: Francesco Montella
Photographer/Retouching: Raffaello Benedetti Bra
Headline: "Do you want to win the heart of a Tortiglione?"
Baseline: "New ricotta cheese sauce with grilled vegetables. With delicacy you can get everything."
(“Tortiglione” is a specific kind of pasta)
The white object in the center of the “flower” is the particular shape in which “Ricotta” cheese is produced in Italy.
Art director: Alberto Berton
Copywriter: Francesco Montella
Photographer/Retouching: Raffaello Benedetti Bra
Baseline: "New ricotta cheese sauce with grilled vegetables. With delicacy you can get everything."
(“Tortiglione” is a specific kind of pasta)
The white object in the center of the “flower” is the particular shape in which “Ricotta” cheese is produced in Italy.
Art director: Alberto Berton
Copywriter: Francesco Montella
Photographer/Retouching: Raffaello Benedetti Bra
Headline: "Butterflies can be caught by taste and lightness."
Baseline: "New ricotta cheese sauce with pore mushrooms. With delicacy you can get everything."
(“Farfalle/Butterflies” is a specific kind of pasta)
The white object in the center of the “flower” is the particular shape in which “Ricotta” cheese is produced in Italy.
Art director: Alberto Berton
Copywriter: Francesco Montella
Photographer/Retouching: Raffaello Benedetti Bra
Baseline: "New ricotta cheese sauce with pore mushrooms. With delicacy you can get everything."
(“Farfalle/Butterflies” is a specific kind of pasta)
The white object in the center of the “flower” is the particular shape in which “Ricotta” cheese is produced in Italy.
Art director: Alberto Berton
Copywriter: Francesco Montella
Photographer/Retouching: Raffaello Benedetti Bra
